Honda SUV Lineup Named #1 in Brand Loyalty by J.D. Power

Honda has long been recognized for its commitment to quality, innovation, and reliability, and the recent news that the Honda SUV lineup has been named #1 in Brand Loyalty by J.D. Power. This award is based on the combined performance of the Honda SUVs in the J.D. Power 2024 Automotive Brand Loyalty Study, including the Honda HR-V, Honda CR-V, Honda Passport, Honda Pilot, and Honda Prologue.

“Owner loyalty is the most cherished measure of success in the auto industry which makes the J.D. Power Brand Loyalty award a special honor for Honda and our dealers nationwide,” said Jessica Laudermilk, assistant vice president of Honda Auto Sales. “Based on the efforts of Honda associates who create and build our rugged SUVs in America and our Honda dealers, we will continue to set the standard for exceptional value, sales and service that earn the loyalty of our customers.”

Why Brand Loyalty Matters

Brand loyalty is an essential metric in the automotive industry. It indicates how likely customers are to return to a brand for their next vehicle purchase. A loyal customer base is indicative of high customer satisfaction and a positive ownership experience. Honda’s top ranking in brand loyalty underscores its ability to meet the diverse needs to drivers through its lineup of SUVs.

A Commitment to Customer Satisfaction

Honda’s success in brand loyalty is not by chance. The company invests heavily in research and development to continually improve its vehicles and meet customer expectations. From safety features to technology and fuel efficiency, Honda SUVs are designed with the driver in mind.

Moreover, Honda’s exceptional customer service and comprehensive warranty programs contribute significantly to customer satisfaction, fostering a relationship of trust and reliability.

The J.D. Power 2024 U.S. Automotive Brand Loyalty Study, now in its sixth year, measures loyalty of vehicle owners by analyzing whether customers choose the same brand when trading in their next vehicle. J.D. Power Awards are then presented to the brand that earns the highest loyalty rate in each of the following segments: owners of mainstream and luxury SUVs, car and truck owners.