Honda SUVs Ranked #1 in Brand Loyalty

Honda has once again proven why it remains a favorite among SUV drivers. The Honda SUV lineup has been recognized by J.D. Power as the #1 in Brand Loyalty, highlighting the enduring appeal, reliability, and satisfaction that Honda delivers across its popular SUV models.

“In the auto industry, owner loyalty is one of the most valued measures of success, so receiving the J.D. Power Brand Loyalty award for the second consecutive year is meaningful recognition for the Honda brand,” said Jessika Laudermilk, assistant vice president of Honda Auto Sales. “Thanks to the dedication of the Honda associates who design and build our rugged SUVs, along with the commitment of our dealer network to creating an outstanding customer experience, we continue delivering outstanding value, sales and service that earns the loyalty of our customers.”

What Brand Loyalty Means

Brand loyalty is more than repeat purchases—it reflects the trust, satisfaction, and emotional connection drivers feel with a vehicle and its brand. Earning the top spot in this ranking shows that Honda owners not only love their SUVs—they also choose to return for their next vehicle.

SUVs That Keep Drivers Coming Back

Honda’s SUV lineup offers something for everyone:

• Honda CR-V: A versatile, fuel-efficient compact SUV with modern tech and comfort.

• Honda HR-V: A compact crossover perfect for urban adventures and everyday practicality.

• Honda Pilot: A spacious family SUV with advanced safety features and ample cargo capacity.

• Honda Passport: Rugged, adventure-ready, and designed for off-road capability without sacrificing comfort.

Why Honda Stands Out

Several factors contribute to Honda’s industry-leading loyalty:

• Reliability: Long-lasting vehicles that maintain performance over the years.

• Resale Value: Honda SUVs hold their value, making them smart investments.

• Safety: Advanced Honda Sensing® features come standard on most models, keeping drivers and passengers protected.

• Technology & Comfort: From infotainment systems to spacious interiors, Honda delivers a premium experience at an attainable price.

Achieving the #1 ranking in brand loyalty by J.D. Power confirms what Honda drivers already know: Honda SUVs offer dependable performance, innovative features, and an ownership experience that keeps customers coming back.

Whether you’re in the market for your first SUV or upgrading to your next, the Honda lineup provides confidence, comfort, and style for every journey.