Honda Takes Home Six Kelley Blue Book Consumer Choice Awards

Honda has once again proven its exceptional standing in the automotive industry by winning an impressive six Kelley Blue Book 2024 Consumer Choice Awards. These accolades, presented at the New York International Auto Show, solidify the brand’s position as a leader in design, engineering, and consumer satisfaction.

Among the rewards received, Honda was named America’s Best Overall Brand, Best Value Brand, and Best Overall EV/Hybrid Brand. Additionally, Honda was recognized as America’s Most Trusted Brand, Best In-Vehicle Experience Brand, and Best Performance Brand.

This year’s award (s) add to Honda’s already remarkable achievement of winning a total of 32 KBB Consumer Choice Awards, the most of any brand. The automaker has claimed the coveted Best Overall Brand a total of eight times in the past 11 years and has secured the Best Value Brand title for the last 10 consecutive years.

The Kelley Blue Book Consumer Choice Awards are highly regarded in the industry for recognizing automakers that excel in key brand attributes that resonate with car buyers. The awards are based on data from KBB’s Brand Watch study, which gathers insights from over 12,000 in-market new-vehicle shoppers annually on KBB.com.

“Honda is the major winner in this year’s Consumer Choice Awards, nearly sweeping all of the non-luxury categories and taking home more wins that any other automaker for 2024,” said Vanessa Ton, senior research and market intelligence manager at Cox Automotive. “While the award methodology has not changed, we changed the award name this year from the Brand Image Awards – what is has been known for more than 15 years – to the Consumer Choice Awards for 2024 and moving forward, to better reflect that these wins are voted on and determined by actual in-market shoppers on Kelley Blue Book’s KBB.com. Consumer perception is a crucial factor in new-car purchase decisions, and we wanted to clarify that these awards are directly from the voice of consumers.”