Honda Wins 5 Kelley Blue Book 2025 Consumer Choice Awards

Honda has once again proven itself a favorite among American car buyers, earning five Kelley Blue Book 2025 Consumer Choice Awards — more than any other brand. The honors include some of the most prestigious titles, such as:

• Best Overall Brand

• Most Trusted Brand

• Best Value Brand

• Best In-Vehicle Experience Brand

• Best Performance Brand

Related: Honda Wins Big with Car and Driver Editors’ Choice Awards

These awards reflect Honda’s strong reputation for quality, reliability, innovation, and exceptional value across its lineup.

Over the years, Honda has collected an impressive 37 Consumer Choice Awards (formerly known as the Brand Image Awards) — more than any other automaker. That includes an outstanding nine wins for Best Overall Brand in the last 12 years and 11 consecutive wins for Best Value Brand. In addition to receiving more KBB Choice Awards than any other brand, Kelly Honda has been recognized by J.D. Power as a 2025 Dealer of Excellence winner.

What Makes These Awards Special?

The KBB Consumer Choice Awards are based on real perceptions from real shoppers. Insights come from the KBB.com Brand Watch study, which surveys over 12,000 in-market car buyers each year. This comprehensive study explores what matters most to shoppers — from trust and performance to value and brand loyalty.

These latest awards are a testament to Honda’s continued commitment to excellence and to building vehicles that drivers truly want.